Persbericht: APCO Worldwide en Text100 Global Communications starten nieuw initiatief voor klanten in digital health

APCO Worldwide en Text100 Global Communications starten nieuw initiatief voor klanten in digital health

ATDigitalHealth combineert kennis in technologie en innovatie met expertise in gezondheidszorg

Beste redactie,

APCO Worldwide en Text100 Global Communications starten een nieuw initiatief op het gebied van digital health. ATDigitalHealth combineert de kennis en expertise van beide bureau’s om klanten in de digital health industrie, zoals technologiebedrijven, bedrijven in de gezondheidszorg en online zorgorganisaties, optimaal te bedienen. ATDigitalHealth biedt een unieke, geïntegreerde aanpak voor communicatie en stakeholder-engagement in het complexe en connected ecosysteem van digital health.

ATDigitalHealth is vanaf vandaag actief in de Verenigde Staten en wordt aangestuurd door Stig Albinus, global healthcare practice leader bij APCO Worldwide; Scott Friedman, global technology practice leader bij APCO Worldwide en Erin Humphrey, senior vice president bij Text100 Global Communications. Het leadership team wordt ondersteund door consultants van APCO en Text100 die kennis hebben van gezondheidszorg, technologie, beleidsvoering en consumentencommunicatie. Naar verwachting worden de diensten van ATDigitalHealth later dit jaar ook in Europa aangeboden.

Meer informatie treft u in het onderstaande Engelstalige persbericht en op de website van ATDigitalHealth:

Voor vragen kunt u contact opnemen met:

Michelle Nguyen

Text100 Global Communications

E: michelle.nguyen

T: +31 20 530 4335

APCO Worldwide and Text100 Global Communications join forces with new digital healthcare offering – ATDigitalHealth

ATDigitalHealth Blends Technology and Innovation Prowess with Healthcare, Policy Expertise for Singular Perspective and Impact

New York (June 4, 2015) – APCO Worldwide and Text100 Global Communications launched a joint offering today focused on digital healthcare. The offering, ATDigitalHealth, combines the strengths of each firm to cohesively support digital health clients – technology companies, healthcare organizations, pure play digital health companies. This unique, integrated offering will support clients with their communication and stakeholder engagement needs as they navigate the increasingly complex and connected digital health ecosystem.

“ATDigitalHealth is built around a bold aspiration: to empower and accelerate the digital health revolution,” said Brad Staples, CEO of APCO Worldwide. “We believe the timing for ATDigitalHealth is right, as challenges related to provider acceptance, uncertain payer reimbursement, lagging public policy and inexact consumer behaviors and attitudes are only getting more complex.”

ATDigitalHealth brings together APCO’s extensive experience across the entire healthcare ecosystem with Text100’s leadership in technology and consumer PR. The offering combines each firm’s expertise in particular communications disciplines to create integrated offerings spanning product public relations, corporate positioning, brand building, public affairs, coalition-building, issues management and more.

“We see ATDigitalHealth as an opportunity to join forces in a way that is unique in our industry and, more importantly, to drive positive change in a digital health market that is ready for, but also struggling with, disruptive innovation,” said Aedhmar Hynes, CEO of Text100. “If there was ever a sector that could benefit from the expansion of the groundbreaking partnership between APCO and Text100, digital health is it.”

The offering will be led by Stig Albinus, global practice leader of APCO Worldwide’s healthcare practice; Scott Friedman, global practice leader of APCO’s technology practice; and Erin Humphrey, senior vice president at Text100 with support from a number of APCO and Text100 consultants that provide a range of healthcare, technology, policy and consumer expertise.

“Healthcare and wellness will advance more in the next 10 years than in the past century, fueled by data, analytics and systems biology. Everything is in play,” added Jack Faris, former president of the Washington Biotechnology & Biomedical Association. “ATDigitalHealth provides exceptional capabilities to help clients in healthcare and technology adapt and prosper in an environment of rapid innovation and dramatic change in consumer choice.”

About APCO Worldwide

Founded in 1984, APCO Worldwide is an independent global communication, stakeholder engagement and business strategy firm with offices in more than 30 major cities throughout the world. We challenge conventional thinking and inspire movements to help our clients succeed in an ever-changing world. Stakeholders are at the core of all we do. We turn the insights that come from our deep stakeholder relationships into forward-looking, creative solutions that always push the boundaries. APCO clients include large multinational companies, trade associations, governments, NGOs and educational institutions. The firm is a majority women-owned business. For more information, please visit

About Text100 Global Communications

Text100 is a global integrated communications consultancy with 600+ staff supporting 250+ clients across 25 different markets around the world. We connect people with brands by using our I.D.E.A. consulting process to develop integrated, audience-focused campaigns designed to raise awareness, shift perceptions, create actions and drive advocacy. We work with many of the world’s elite brands and industry pioneers in technology, telecommunications, healthcare, travel and tourism, automotive, energy and professional services. Our client portfolio includes Adobe, Airbnb, British Airways, Cisco, Four Seasons, IBM, Lenovo, MTV, PayPal, Skype, Vodafone and Xerox to name a few. Recent accolades include PRWeek’s Product Brand Development Campaign of the Year and Business to Business Campaign of the Year for our work with British Airways in 2014 and PRWeek’s Campaign of the Year and Corporate Branding Campaign of the Year for our work with Cisco in 2013. We have also been recognized as the leading Digital Consultancy in APAC, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. For more information about Text100, please visit